A solid strategy starts with the basics: your goals, audiences and targeted messages. We work with you to ensure that your communications platform takes into account past user behavior across all touch points (social, web, mobile, print and email), technical specifics that should be considered and what makes sense out of the realm of possibilities.

Strategic Planning

We don't pontificate; after a rapid discovery process, we devise a written plan that can be rolled out in stages. This systematic approach determines what you are going to say to whom, when, and how. It also allows you to easily see what touch points have a bigger impact than others and allow you to adjust your future enhancements accordingly.

Coordinating with your current strategy, we deliver a deeper digital strategy that folds into your overall marketing plan. The plan outlines:

1. Key content to be delivered, resources and target audiences
2. Audience breakout by timeframe, location, and niche topic
3. Process for keeping content fresh and integrating into current job roles
4. Calls-to-action, method of conversion measurement and perceived value
5. Cross-promotional and aggregation tactics
6. Tactical triage showing three tiers of tactical implementation

Brainstorm Participation

Quite often you just need to pull together your client team, and some outside perspective, to brainstorm some new ideas around a current challenge. You can call us in to participate in your next brainstorm session, get us rapidly acclimated with a backgrounder, we will actively participate in generating ideas with your team. This gives you immediate perspective on what can be done with the latest technology, how to connect the pieces, what ideas other companies have used, and the nuances of making the ideas work.

Business Development Support

We excel at working with your business development team to create innovative proposals and presentations for new business. When you are crafting a proposal, it needs to be customized to the potential client’s needs, the current landscape, and based on real recommendations.

We work with you to research the client’s current digital landscape, present insights that they may not know about their current platform, and provide proposal language that explains complex and sophisticated concepts that we recommend. Backed by your company’s expertise and Back Pocket Media’s depth of technical expertise, your proposal will stand out from competitive bidders and your budgets will be accurately developed.

Make sure a polished subject matter expert and technically savvy speaker accompanies you in-person to close the deal. When you are pitching directly to the client, the ability to give on-the-spot responses to their VP of Information Technology will set you apart from your competition. Generally speaking, those that excel at building client relationships don't have deep knowledge of QR codes, stored procedures, proximity marketing, geo-targeting, or APIs.

Planning Cycle Recommendations

Every year, you work with your best clients to evolve their communications plans, ensure their sub-brands and initiatives support each other and the parent brand, and make recommendations on what to include in the next budget cycle. Include us in your next planning cycle to get the most out of today’s communication options.

Smart ideas win business, and we can boost your ability to organically grow your own business by adding innovative ideas to next budget’s recommendations. These recommendations backed by solid reasoning, implementation planning, and realistic budget allocations are a natural opportunity to show your clients how you are putting your best thinking to work for them.