Jessica Ferko - Owner and Web Guru
Jessica Ferko is an
eBusiness consultant specializing in interactive media, social networking, web 2.0 mash-ups,
search engine optimization and web metrics analysis. As owner of
Back Pocket Media, she augments her client's in-house teams with needed
specialties as well as full lifecycle projects. Key projects include
interactive project management and ColdFusion development for Belmont, Inc. and
the Faces of Strength social media campaign for the U.S. Army in cooperation with Belmont.
She has over 13 years' experience in award-winning, comprehensive campaigns utilizing online and offline media. With hands-on experience ranging from information architecture to design to development, she has the expertise to create strategies and implement tactics that use the best combination of media to achieve her clients' business objectives.
As Director for Creative Services at Qorvis Communications, Ms. Ferko managed large-scale interactive, widget, social networking, and print projects for clients like Sun Microsystems, Roslyn Business Improvement District, The Case Foundation, Congressional Sportsmen's Foundation, Marlo Furniture and Mestel Legal Placement.
Ms. Ferko was also Director of Technology + Design at Spectrum Science Communications, a health and science-focused communications firm working with non-profits, advocacy groups and large global enterprises. Accounts included P&G Beauty Science, Pfizer, American Society for Microbiology, and Lung Cancer Alliance, Biogen-Idec. She was instrumental in integrating ebusiness approaches into Spectrum's daily public relations approaches and educated her client's audience through activities such as speaking at Multiple Sclerosis Advocate Day promoting the caregiver support benefits of blogging.
As Senior Director of eBusiness Strategies for the Mortgage Bankers Association (MBA), she lead the department responsible for online brand penetration, marketing tactics, user experience, web metrics, and design of websites and online promotions. During her two-year position, she collaborated on over 75 web projects with marketing, public relations, events, advocacy, and information technology departments.
Prior to MBA, Ms. Ferko was the owner of Centrifuge Productions, a full-service multimedia studio providing design, development, video, and standards-compliance consulting services for a variety of vertical markets. Clients included Charles E. Smith, Alion Science & Technology, ProAd Group, and the U.S. Census Bureau.
Ms. Ferko's degree is in Communication Design and she stays current in the industry by participating in professional networks like the Web Managers Roundtable. She is a certified Microsoft Project specialist.
