Our Expertise
At the core of Back Pocket Media's expertise is Jessica Ferko, our owner and general web guru with over 13 years of experience in communication design. Her expertise lies in having a toolbox of hands-on knowledge in print design, interactive design, web development, multimedia, web 2.0 technologies, metrics analysis, and search engine optimization/marketing (SEO/SEM). But her real contribution to our clients is assessing the entire communications picture and providing solutions that meet the business goals regardless of the technology chosen.
Unlike many web experts today, she began her career in communication design back when browsers were in version 1.0 and Firefox was just a glimmer in a developer's eye. With formal education in the fundamentals of design, Jessica started her career on a dual track of print and multimedia design. As the Internet began to take shape as a viable business tool, her client projects extended to web design. She quickly tackled a variety of development languages knowing that—in those days—if you didn't program the site yourself, it would look nothing like what you had designed. Since that time, as the online platform has matured, Jessica has continued to be both hands-on in her client's projects, art direct, and manage teams of varying sizes and disciplines.
Along the way, she has honed best practices from agency, in-house department, and industry experience into consistent quality for her clients regardless of their web-savviness. She has also established a network of reliable experts in their own fields, which rounds out the expertise of Back Pocket Media. Knowing that one person cannot be an expert in everything, she has kept working relationships with each stellar professional she's met along the way who also share her passion for perfection. Those experts are brought in when a client has a need for certain expertise but doesn't want to deal with managing multiple relationships for branding, logo design, traditional marketing, ASP .NET programming, and media buying.
