HubSpot just finished a great webinar on using Twitter for business. It was well-run and very informational for both newbies and those advising on the topic like me. There were a few things I learned like:

• some url shorteners track click thrus and some don’t (Ideek, hoottweet, owl.ly, longer list to come hopefully)
• www.twitter.com/replies shows every tweet that includes @yourusername
• tip from me: include the hashtag for your event during the pre-event correspondence
• you can register your hashtag at www.hashtags.org
• tracking ROI on Tweeter use on visitors, leads, conversion to sales is real proof of marketing validity

You can also ask the participants questions related to the event like I did, “how many people watching the #hubspot webinar have people dedicated to social media marketing vs “spare time”?” and get some great responses.

All the responses to the questions I posed through Twitter during the #hubspot webinar.